Melbourne is packed with #OutfitGoals. The amount of times we walk past someone and think ‘OMG, where did they get that?!’ is ridiculous. Fun and colourful, retro and chic, dressy and sophisticated – there is something for every mood, occasion and day of the week. This city doesn’t just breathe fashion though, it creates it. Some of the best brands are uniquely Melbournian. Influenced by the style and culture of the city, these brands have created countless pieces that make getting dressed in the morning so hard, yet oh-so-easy.
If you’re looking to make your wardrobe a bit more Melbourne, check out these born and bred boutiques you'll only find in Melbourne.