Nique took its first breath as a design studio based in Melbourne, Australia. The team also pursued their interest in fashion, designing a range of windcheaters in 1998 as a side project. The response to those designs prompted the development of a full collection to satisfy a rapidly growing following. People found a natural affinity with the Nique aesthetic, and distribution grew from four stores to sixty almost overnight. In 2003, the Graphic Design element of the company was phased out to focus purely on the fashion label. Nique clothing can now be found in over 180 outlets across the globe. In recent years Nique has opened a string of innovative retail stores in the fashionable strips of young Melbourne.