POP UP LEASING

Melbourne Central is iconic to the CBD of Melbourne, launching many first to market, first to Australia activations in our Centre.

Pop Up Leasing offers agencies and brands the opportunity to create engaging activations in a shopping centre. Get maximum exposure to customers through this short-term and cost effective channel. We can offer you:

  • Pop Up Leasing
  • Brand Activations
  • Digital Advertising
  • In Centre Advertising 
  • Retail Incubation
  • Vending

 

CENTRE OVERVIEW

Melbourne Central is a diverse shopping and dining destination that invites you to keep exploring.

Bringing together more than 300 retailers over five levels, Melbourne Central is home to an absorbing range of Australian and international fashion brands including Sephora, JD Sports, Innisfree, Dr. Martens, Gorman, Country Road, Huffer and Kit Kat Chocolatory.

  • 58 million shoppers annually including tourists, CBD residents, CBD workers and students
  • Iconic Melbourne destination
  • Direct access to major City Loop train station
  • Part of the CBD Shopping precinct, including 1,000 stores over 3 city blocks
  • Over 300 stores, including international flagships and unique to Melbourne boutique retailers
  • Google map location 

 

CUSTOMISE YOUR SPACE FOR YOUR BRAND 

We can offer you well-positioned spaces across our Centre that suit your product best.
Shot Tower Square is our iconic space where Brands can have one of kind activations, in this high-traffic area.  
We also have a number of sites on lower ground, ground floor, level 1 and level 2 with sizes ranging from 2m x 2m to 4m x 4m.

 

SHOT TOWER SQUARE

 

POP UP LEASING SITES

Melbourne Central pop-up leasing
 

ADVERTISING SITES

 

PROPERTY / CHARITY SITES




CENTRE PLANS AND BOOKING FORMS

VIEW CENTRE PLANS         BOOKING FORM & GUIDELINES


Contact

Linda Julyan
Business Development Executive
Linda.Julyan@gpt.com.au 
(03) 9922 1109