POP UP LEASING
Melbourne Central is iconic to the CBD of Melbourne, launching many first to market, first to Australia activations in our Centre.
Pop Up Leasing offers agencies and brands the opportunity to create engaging activations in a shopping centre. Get maximum exposure to customers through this short-term and cost effective channel. We can offer you:
- Pop Up Leasing
- Brand Activations
- Digital Advertising
- In Centre Advertising
- Retail Incubation
Melbourne Central is a diverse shopping and dining destination that invites you to keep exploring.
Bringing together more than 300 retailers over five levels, Melbourne Central is home to an absorbing range of Australian and international fashion brands including Sephora, JD Sports, Innisfree, Dr. Martens, Gorman, Country Road, Huffer and Kit Kat Chocolatory.
- 58 million shoppers annually including tourists, CBD residents, CBD workers and students
- Iconic Melbourne destination
- Direct access to major City Loop train station
- Part of the CBD Shopping precinct, including 1,000 stores over 3 city blocks
- Over 300 stores, including international flagships and unique to Melbourne boutique retailers
- Google map location
CUSTOMISE YOUR SPACE FOR YOUR BRAND
We can offer you well-positioned spaces across our Centre that suit your product best.
Shot Tower Square is our iconic space where Brands can have one of kind activations, in this high-traffic area.
We also have a number of sites on lower ground, ground floor, level 1 and level 2 with sizes ranging from 2m x 2m to 4m x 4m.
SHOT TOWER SQUARE
POP UP LEASING SITES
PROPERTY / CHARITY SITES
CENTRE PLANS AND BOOKING FORMS
VIEW CENTRE PLANS BOOKING FORM & GUIDELINES
Business Development Executive
(03) 9922 1109