Melbourne Central is a significant force in our local “pop up” economy – launching many of our city’s unique activations. Recently the centre has welcomed customers like HoMie, St Jerome’s The Hotel, Kit Kat Studio.

Pop Up Leasing offers agencies and brands the opportunity to create engaging activations in a shopping centre. Get maximum exposure to customers through this short-term and cost effective channel. Enquire now about - 

  • Pop Up Leasing
  • Brand Activations
  • Digital & In Centre Advertising 
  • Retail Incubation
  • Vending
This is the time to transition your business to the physical retail environment. 



Melbourne Central is a diverse shopping and dining destination that invites you to keep exploring.

Bringing together more than 300 retailers over five levels, Melbourne Central is home to an absorbing range of Australian and international fashion brands from Gorman, Country Road and Crumpler to Vans and Nique. Take a sugar break at Cupcake Central, a beauty break at Mecca Maxima or an indulgent time-out at Self Centred Medi Spa.

The buzz continues after dark with Hoyts Lux Cinema, The Pancake Parlour, Strike and Asian Beer Café all on Level 3. Spanning two city blocks, the centre boasts several unique architectural features including the giant Marionette Watch hanging in Shot Tower Square, famous for its hourly rendition of the Australian anthem 'Waltzing Matilda'. The square is named after the historic Coops Shot Tower, a bullet-making facility built in 1889. Today, the brick shot tower stands proudly in its original place, protected by a modern twist: the magnificent Glass Cone, designed in the '80s by Japanese architect Kisho Kurokawa. While it floods the centre with natural light, the Glass Cone's design also makes it one of Melbourne's most recognisable landmarks.

Located atop the City Loop Melbourne Central train station and can be found on the iconic free city circle tram route. Melbourne Central boasts 822 car parks making it the perfect base for Melbourne city excursions. The five-star-rated parents' retreat offers a sanctuary for families, while The Little Library free book exchange provide spaces for pause and escape from the city's frenetic buzz. Whatever brings you to Melbourne, be it shopping, exploring, lunch, brunch or simply an unexpected adventure, it is all waiting between Lonsdale and La Trobe.

  • 51 million shoppers annually includng tourists, CBD residents, CBD workers and students
  • Iconic Melbourne destination
  • Direct access to major City Loop train station
  • Part of the CBD Shopping precinct, including 1,000 stores over 3 city blocks
  • Over 300 stores, including international flagships and unique to Melbourne boutique retailers
  • Google map location 



Customise your space for your brand
Want to add an individual touch to your retail space? These well-positioned spaces are ready for you to personalise. 
Locations- Ground Floor, level 1 and level 2. 
Site size start from 3 x 3 to 4 x4. 
Rate: Range from $1,800 - $2,500 per week + GST
Property / Event Advertising stand
Make yourself at home at our state of the art consoles, and ensure you’re showcasing all your brand’s best assets with built-in digital screens.
Rates - Range from $2,950 - $4,000 per week + GST  




Shot Tower Square
Shot Tower Square is a highly trafficked thoroughfare that connects the centre to the city. In this dynamic location, your brand will create visibility and interaction with thousands of visitors passing through every day.  
Premium site with maximum foot traffic. High brand exposure
Level 1 
5m x 5m (max size of 8m x 8m space)

Beat Box
Market style cart perfect for display of handmade products and wares. All beatboxes are located on lower ground in a high traffic location from the train station entry/exit areas. 


Large Format Banner
Located in highly visible areas within and outside the centre, large format banners are striking and effective in making your brand stand out for new or existing customers.

Shot Tower Hanging Banner
Shot Tower Square
Level 1

Swanston Street Entry Banner
Swanston Street entry escalators, near the corner of La Trobe Street

Hanging Atrium Banner
Lonsdale Building 
Level 1 & 2

Promotional Roaming 
Lower Ground and Ground Level




Linda Julyan
Business Development Executive
(03) 9922 1109