Established in 1998, though originally branded Joanne Mercer, the business has evolved into a diverse and on-trend fashion retailer.Celebrating over 12 years in the industry, the brand continues to expand with 28 retail and 7 outlet stores across the country.Offering a diverse range of chic yet attainable footwear and handbags, Jo Mercer is fast becoming a staple for all fashion focused women.In recent years the brand has flourished with the decision to inject new talent in both the management and product design teams resulting in a stable and consistent brand vision.In November 2010 it was this vision that saw the business change name to Jo Mercer and ultimately steer the brand in a new direction with a fresher and undeniably contemporary approach to both store fit-outs and shoe designs.Though the evolution of the brand has been a dynamic one, Jo Mercer continues to capture the essence of years past with exceptional quality and superior craftsmanship while still evoking the minds of the fashion conscious.As always, outstanding customer service remains at the forefront of the brand's values and through dedicated staff training and development Jo Mercer promises a memorable shopping experience every time.