.jpg?auto=format&fit=max&w=1200&h=1200)
Calvin Klein - Let Your Denim Live On
Calvin Klein invites you to take part in our Denim Trade-In initiative. We’re collecting your pre-loved jeans to be donated to Australian Red Cross, supporting the community while helping to keep your jeans in use and out of landfill.
How It Works
- Denim Drop Off: Bring in one or more pairs of gently worn denim jeans (from any brand) to your nearest Calvin Klein Lifestyle store between April 15 to June 30.
- Quality Inspection: Our in-store team will confirm the donated jeans are clean and in good condition before accepting them.
- Receive Your $20 Voucher: Once jeans have been accepted you will be given a $20 voucher redeemable in-store on full-price Calvin Klein denim jeans. The voucher must be redeemed during the activation period and is limited to one per customer.
- Try on Calvin Klein Denim: Our in-store team will guide you to our denim destination, assisting with any queries in relation to fit or wash.
- Your items are donated for re-sale in Australian Red Cross shops
What Happens to Your Jeans?
All donated denim is collected and donated to Australian Red Cross, where it’s resold in support of humanitarian services across Australia. Find out more about Australian Red Cross here.
Calvin Klein is committed to reducing our impact on the planet while improving the lives of our associates and the communities where we operate. Find out more here.
What Are Australian Red Cross Shops?
Australian Red Cross (ARC) operates over 170 retail shops nationwide, powered by 3,700 volunteers. These ARC shops sell donated clothing and goods, generating funds to support humanitarian programs across Australia and internationally. In FY25, ARC diverted 2,750 tonnes of clothing from landfill, demonstrating its leadership in sustainable retail.
Why Reuse Matters Reuse extends the life of garments, reducing the need for new production and its associated environmental costs (e.g., CO₂ emissions, water usage). Donating and shopping second-hand helps:
- Minimise landfill waste.
- Conserve natural resources.
- Support community resilience through ARC’s humanitarian programs.
Visit the stores in this article
Calvin Klein
Located on G