Meet the Nike Mind.

Nike Debuts its First Neuroscience-Based Footwear to Help Athletes Feel Calm, Focused and Present

Nike Mind: a new way to connect body and brain for your biggest moments.

Some other shoes decrease sensation. Nike Mind technology amplifies it.

It works by engaging the sensory areas of your brain via the thousands of mechanoreceptors underfoot.

What to know

• Nike is launching a new type of shoe designed to help athletes lock in their mindset pre- and post-competition.
  The Mind 001 and Mind 002 are the first neuroscience-based footwear from Nike that tap into the mind-body connection by activating sensory receptors in the feet.
• The silhouettes mark the debut of the Nike Mind platform, a complex scientific, engineering and manufacturing technology more than a decade in the making.
• These are the first innovations made possible by Nike’s Mind Science Department, whose research is unlocking a completely new category of products and services to help athletes better prepare, train, compete and recover.
• Both silhouettes will be available in January 8 at Nike Melbourne Central