The Bra You Live In? Just Got New Friends.

You know that bra. The one you reach for on autopilot because it just gets your body? Soft where it should be, supportive where it matters, and somehow still cute enough to show off? That’s Body Bliss. And now she’s back — with three new styles you asked (read: begged) us for.

Our most-loved bra just got bigger, bolder and even better. Each style brings the signature buttery-soft fabric, smoothing wings, and gentle support you already love — just with new shapes, new benefits, and more reasons to say “add to cart.”

The Unlined Plunge Underwire is the bra for when you want shape, not bulk. Think natural curves, silky-smooth microfibre, and double-layer cups for soft definition. With no-dig wings and brushed liners that feel like a dream, this one’s a minimalist's best friend.

The Plunge Push-Up? She’s got main-character energy. This wirefree wonder gives you that natural lift without the wires. Featuring plush inner liners and a ridiculously soft feel, it delivers on the boost without compromising your chill. Push-up magic, minus the poking and prodding.

Then there’s the Scoop Wirefree — aka your everyday MVP. Designed to flex with your body’s fluctuations (hello, real life), it’s got second-skin softness and no-dig wings.This one’s built for the bloat, the stretch, the exhale, and everything in between.

And yes — there are knickers to match. Same buttery-soft feel, same VPL-free magic, same obsession energy.

Whether you’re team underwire, wirefree, or somewhere in the middle, there’s now a Body Bliss for your kind of comfort. These aren’t just bras — they’re your go-to, feel-good, wear-everywhere foundation. Because when your bra fits this well? You forget it’s even there.

Come in-store to find your new favourite. Try them on. Feel the difference. And maybe don’t blame us when you want all three.