Swarovski: Vibrant Colours, Endless Sparkle

Just in time for a mid-year glow-up, Swarovski has unveiled its latest SS25 Brand Campaign update — and she’s sparkling from every angle.

The displays have had a radiant refresh, featuring reimagined styling, bold colour play, and those iconic crystals taking centre stage. Think pastel plinths, dreamy vitrines, and product styling that’s as polished as it is playful.

This update isn’t just a refresh — it’s an open invitation to shine brighter, layer freely, and have a little more fun with your jewellery.

Enter: The CHROMA Collection

If your jewellery could talk, CHROMA would be the loudest in the room. With the most colourful, vibrant Swarovski crystals and gold-tone finishes, it brings instant energy and joy to your look. These are statement pieces with styling built in — they do all the heavy lifting.

Hero picks:

• CHROMA: Versatile Multicolour Cuff – [5705836] $400

     Because your style deserve attention too.

• CHROMA: Drop Earrings – [5692492] $279

     The perfect mix of fun and polish.

• CHROMA: Versatile Multicoloured Ring – [5692500] $249

     Multicolour, multidimensional, major style points.

• CHROMA: Pendant, Octagon Cut – [5705580] $229

     Crisp, dynamic, and daring.

Wear one standout piece or stack the whole story — it works either way.

Pair It Like a Pro: MATRIX, STILLA & IMBER

While CHROMA brings the colour, these collections bring balance. Together, they tell a complete style story — bold meets refined, sparkle meets shape, colour meets clarity. Pair CHROMA with:

MATRIX Crisp lines, tennis silhouettes and timeless designs — MATRIX tones down the drama just enough.

• MATRIX: Tennis Necklace (White/Gold) – [5681795] $400 Swarovski's best seller, layer it with a vibrant CHROMA pendant for a polished finish.
• MATRIX: Tennis Bracelet (White/Gold) – [5657662] $330 Sleek and stackable.

IMBER Sculptural and statement-making, IMBER adds texture and intrigue.

• IMBER: Hoop Earrings – [5711483] $249
• IMBER: Round Ring (White/Gold) – [5705477] $299

Mix across the collections to create your own personal stack — whether it’s layered rings, mismatched earrings or a curated wrist moment.

Shop Swarovski to explore the full SS25 Brand Campaign July Update collection — your invitation to shine all season long, no matter where you're headed.