Swarovski- Charming Love Brand Campaign

Love doesn’t present itself in just one form. It’s found in lingering glances, in friendships that feel like home, in choosing yourself, and in the joy of giving your heart away.

This Valentines Day, Swarovski celebrates love in all its expressions. Iconic hearts, arrows, and charms are reimagined through a refined, high-fashion lens, turning them into dazzling statements of self-expression.

At the center of Charming Love, Global Ambassador Ariana Grande embodies modern romance: confident, expressive, and unapologetically herself. 

Because love is more than a feeling. 

It’s something you choose. 

Something you wear. 

Something you celebrate… And it’s never looked more charming.

Visit https://www.swarovski.com/en_GB-AU/ to view the full range.

Idyllia Bangle- (5737266) $289

Keep your love locked down with key and lock pairings for best friends and lovers.

Idyllia Pendant- (5737288) $229

Keep your secrets close by with this locket-inspired pendant. The heart-shaped motif features a pink dancing stone for endless reflections.

Idyllia Stud Earrings- (5737298) $199

Shot through the heart by Cupid’s arrow, these earrings are perfect for those whose love feels like lightning.

Swarovski Created Diamonds Eternity Pendant 0.5ct- (5738609) $1150

Worn as a glowing symbol of love, the open back allows light to pass through this stunning heart for maximum brilliance, creating a gift of pure radiance for someone special. 

Idyllia Heart Watch- (5741519) $590

Romance shines brightly in this passionate Swarovski timepiece, ready to fill your style with feelings of love.

Idyllia Charm- (5742953) $139

Love gets sweeter with hearts dripping in a symbolic representation of melting romance.

Idyllia Necklace- (5742956) $1400

Filled with curiosity and character, this substantial chain necklace is adorned with seven removable charms from the Idyllia range, with each charm presenting a different expression of a love heart.

Una Angelic Motif Ring- (5744048) $289

This heart-shaped Una ring is a design filled with light and love. It’s the ultimate finishing touch to your most elegant style moments.

Idyllia Choker- (5751430) $460

Wrap your style in romance with this rhodium plated choker inspired by Cupid’s arrow. A unique accessory that will strike any look with love.