Melbourne Central Denim Drive

Thank You

Back in April, more than 100 Melbourne Central customers contributed a total of 100 kilograms of denim to our Denim Drive. 

The idea was to collect pre-loved denim in aid of BeeKeeper and HoMie – two great initiatives based here at Melbourne Central – who direct profits from their sales to help people in need, both here and overseas.   

So what's next? Well, your denim donations have now made their way to BeeKeeper's team in Cambodia, where they are being repurposed into brand new products. The proceeds from these will help BeeKeeper to fund children’s education and HoMie to keep the homeless of Melbourne warm this winter.

Bee Keeper and Denim Drive | Melbourne Central Shopping Centre

Over 200 products made

From the donations made to the Denim Drive, Chief Beekeeper Koky Saly estimates that 70 backpacks, 70 bags, 90 laptop and iPad cases, and 60 other accessories can be produced. Stitched by a specialist team of seven in Koky’s native Cambodia, BeeKeeper’s beautiful backpacks are specially designed and hand made. BeeKeeper’s range looks good and does good!

Bee Keeper and Denim Drive | Melbourne Central Shopping Centre

Who you’ve helped

Once the denim items are in store, the proceeds from their sale will help both BeeKeeper and HoMie to make a huge difference in the communities they aid. BeeKeeper use the funds to provide English classes to Cambodian children, and to provide families with Solar Energy Packs

Koky estimates that from the sales of Denim Drive products alone, he’ll be able to help 100 children and 10 families in need. At HoMie, sales will go to providing homeless Melburnians with fresh new clothing that looks great and keeps them warm on the street.

Bee Keeper and Denim Drive | Melbourne Central Shopping Centre


Can’t wait to be sporting your brand new backpacks? Denim delights will be in store at BeeKeeper and HoMie from 15 July. And they're available for pre-order from BeeKeeper’s website now!

Bee Keeper and Denim Drive | Melbourne Central Shopping Centre


Behind the causes

Bee Keeper and Denim Drive | Melbourne Central Shopping Centre  
BeeKeeper is the brainchild of Koky Saly. Koky was born in Cambodia, but grew up in Australia. As he got older, he felt the need to give back to his home country. With the help of friends, family and fundraisers, he has helped build five schools in Cambodia through his charity, BabyTree Projects. In 2012, Koky launched BeeKeeper - a business that uses recycled fabrics including donated shirts, to make colourful, hard-wearing backpacks. Proceeds from the sale of every item pays for a Cambodian child's education for a whole year.

Watch the video to hear more on Koky's story and the cause behind the backpacks!
HoMie and Denim Drive | Melbourne Central Shopping Centre
At HoMie, your new streetwear means new clothing for a member of the homeless community. Founded by Melbourne locals Nick Pearce and Marcus Crook, this exciting social enterprise stocks its own brand as well as donated lines from other streetwear labels. For every product sold, an item is donated to a member of the homeless community. Every few weeks, homeless VIPs are invited in store to choose five new pieces of quality clothing for free. The VIPs can get a coffee and a haircut, or learn some tips on writing resumés in skills workshops. HoMie exists solely to fight homelessness, and all revenue is reinvested towards this goal. We're very proud to be helping them in their mission!

See more of the amazing work HoMie has delivered here at Melbourne Central!