Adidas Originals

Adidas has unveiled its new flagship Adidas Originals store, known as “The Collection”, at Melbourne Central.

The ultimate destination for streetwear fans and sneakerheads, the new store is one of only five stores of its kind globally. The space is an expression of openness: open source, open archive, open collaboration and open conversation. A timeless stage that will contribute to the ever changing culture of the community.

Melbourne street artists Chanel Tang, David Lee Pereira and Arkie Barton have each taken inspiration from their love of Melbourne and created a series of bespoke pieces within the store, that celebrate the Adidas brand DNA and the cultural diversity that our great city and community offers.

Find Adidas Originals in centre on Ground Level at the Lonsdale Street entrance.