Principal
Trading hours
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Monday10am - 6pm
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Tuesday10am - 6pm
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Wednesday10am - 6pm
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Thursday10am - 6pm
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Friday10am - 6am
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Saturday10am - 6pm
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Sunday10am - 6pm
Principal is a Melbourne based boutique offering a pointed selection of essential men’s and women’s lifestyle elements – elevated fashion apparel, basics & accessories. Principal provides a classic contemporary aesthetic heavily influenced by the clean and classic Scandinavian brands that resonate well with the fashion astute Melbourne consumer.