Founded in 2010 by Virginia Martin, búl (pronounced ‘buhl’ similar to the huhl of a boat) is an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.
Inspired by the ocean, an avid surfer and an infinity for travel Virginia draws upon her lived and travelled experiences in every sense to create unique seasonal stories – looking toward the surrounding landscape, architecture, people and culture her journeyed inspiration culminates within colour palettes, textural silhouettes, bold textiles and striking prints across natural fabrications.
búl has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season and continues to stay true to Virginia’s vision of reflecting a modern interpretation of her travelled experiences through contemporary womenswear.
Welcome to búl
Designed in Australia ~ Made to wander