Rihanna has teamed up with Puma to release a limited edition Creeper to support the Clara Lionel Foundation, and Puma Melbourne Central is the only store in Victoria stocking the coveted charity sneaker.
The Clara Lionel Foundation (CLF) was founded in 2012 by Robyn “Rihanna” Fenty in honour of her grandparents, Clara and Lionel Braithwaite. CLF supports and funds groundbreaking and effective education, health and emergency response programs around the world. With the voices of Rihanna and her fans, CLF also engages in global advocacy with the goal of improving the quality of life for young people around the world.
Puma aims to further support the causes of Rihanna and the Clara Lionel Foundation through the creation of the new CLF Creeper. With this philanthropic sneaker release, Rihanna and PUMA intend to inspire men and women everywhere to help future generations.
“For a brand like Puma to support Clara Lionel is very meaningful,” said Rihanna. “I hope to not only raise money for the foundation but also awareness of the causes CLF supports. It’s an incredible way for fans and consumers to give back.”
The Creeper is the first shoe designed by Rihanna for Puma. A remix of the iconic Puma Suede, each drop has captured the attention of sneaker fans and fashion fiends since the style first debuted in 2016, setting the trend for sneakers worldwide.
The new CLF Creeper is made of a full-leather upper with a 3D embroidered Formstripe. The focal point is the embroidered heart shape on the lateral side of the shoe, giving a nod to the Foundation’s visual DNA. Finishing off the design is a CLF logo embossed on the heel.
Proceeds of this special release of the CLF Creeper will benefit the Foundation’s programs in education and healthcare.
Releasing on September 14 and available at PUMA at Melbourne Central, these sneakers are a must for every Rihanna and Puma fan.