New York State of Mind: What to wear to our VAEFNO street party

In short, the Vogue American Express Fashion’s Night Out is our annual excuse to shop up a storm, with more exclusive one-night-only sales and shopping experiences than you could poke a sky high heel at. VAEFNO is coming to town on Thursday 29 August and let us tell you: it’s an event not to be missed. 

Unsurprisingly, the #1 place to soak up all the fashion action, buys and savings is Melbourne Central. We’ll be celebrating like nowhere else in the city, with an 11-hour non-stop New York street party taking over the centre.


Pictured, left to right: Olympus OM-D E-M10 II Camera from JB Hi-Fi, Levi’s Dad Jean from Glue Store, Standard Neon Tactical Bumbag from General Pants. *Other images via Pinterest.

We can prove it, too:

• WIN an all-expenses paid trip for you and your bestie to the Big Apple, where you’ll act as our resident Carrie Bradshaw for a whole week,
• Chill on the iconic orange couch from Friends thanks to some super cool augmented reality,
• Pick up a custom-made bum bag, inspired by New York City, designed by the fashion kids at RMIT and manufactured by the amazing BeeKeeper Parade. 
• Eat like a New Yorker with Rustica Deli Reuben sandwiches and cups of filter coffee, 
• Make like a ‘90s supermodel and get your Levi’s denim customised with custom patches and embroidery, 
• Party on down with our DJs who’ll be spinning NY-themed tracks late into the night, 
• Treat your tastebuds to a fancy nightcap and your ears to some smooth jazz at ELLA.

If you’ve ever been to one of our parties, you’ll know we take our fashion very seriously. Coming along? We’ve got your outfit sorted with three New York-themed looks you can be inspired by, or shop and wear right now.

New York Fashion Blogger    

Channel your inner style icon by layering pieces, adding pops of colour and clashing prints. Who knows, you might even get street style-snapped on the day?


Pictured: Corduroy Oversized Shirt, Shirred Spot Dress, Linen Blend Gingham Blazer, Lace-Up Boot, Ring Loop Belt, all from Glassons. Haskell Sunglasses from Oscar Wylee.

Upper East Side Socialite 

Do your best Serena van der Woodsen or Blair Waldorf impression with a combo of tweeds, furs, headbands and cute purses. See also: Carrie Bradshaw. 


Pictured: Boucle Blazer Dress, Sierra Metallic Knitted Top, Eden Twist Detail Court Heels, Stephanie Faux Fur Scarf, Katie Top Handle Frame Clutch, Sienna Ditsy Floral Headband, Katia Square Sunglasses, all from Forever New. 

‘90s Street Party Girl

This is a ‘90s party — act like it! Dress like you’re too cool to care in vintage band tees, plaid pants and tiny accessories. Just in case you go and watch a band later. 


Pictured: Neon Hart West World Vintage Tee, Neon Hart Elastica Plaid Pleat Pant, Converse All Star Platform Sneakers, Shevoke Sylvie Sunglasses, Standard Fur Micro Backpack, all from General Pants.