3INA Melbourne Central
Introducing a bold and brave new approach to beauty.
22nd July 2016 from 10am
A bold and brave new approach to beauty launched in Australia in June 2016, with the first 3INA (pronounced Mina) store opening at Melbourne Central.
In a world dominated by traditional beauty, 3INA inspires and empowers with its unique positioning: luxurious yet honest, feminine yet real, original and inclusive.
Distinguished by luxurious, richly pigmented formulas in a broad array of formulations and on-trend colors and textures, the 3INA collection offers 450 products across six categories: eyes, lips, face, skincare, nails and tools. With new products launching every four weeks, customers will have endless new possibilities to create personalised beauty looks with confidence.
3INA’s innovative cosmetic products are created to the highest professional standards; all cosmetic product SKUs are manufactured in Europe and are cruelty free (not tested on animals).
3INA Melbourne Central launched on Friday 10 June.
Find store details here