M·A·C Cosmetics celebrates the beauty in everyone – All Ages, All Races, All Sexes.
Recognised as one of the most revolutionary and influential companies in the global cosmetics industry, M·A·C offers an extraordinary collection of makeup products loved and championed by professional makeup artists around the world.
Since its inception in Toronto in 1984, M·A·C has built a community of makeup artists, designers, photographers and journalists who have helped grow the brand through word-of-mouth buzz. These influencers create trends through collaborations for seasonal runway collections, while cultivating new generations of makeup artists through ongoing, extensive training.
The M·A·C AIDS Fund, the heart and soul of the brand, was created in 1994 and has raised over US$350 million worldwide for men, women and children living with and affected by HIV/AIDS. M·A·C collaborate with innovators, influencers and industry icons in music, fashion and art, such as Boy George, Lady Gaga and Rihanna, to act as Viva Glam ambassadors, spreading the MAC Aid’s Fund mission. 100% of the proceeds of Viva Glam Lipsticks and Lipglasses are donated to the MAC AIDS fund.