Founded in Bondi Beach in 2012, we have grown into an incredible team with more than 30 boutiques across Sydney, Melbourne, Queensland, Canberra, New Zealand, UK and Canada.
Put simply, buying glasses should be one of life’s pleasures. So we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine.
It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service.
Our vision is to change the eyewear industry - positively and permanently; and whilst we’re at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.
So that’s us. That’s Bailey Nelson.