POP-UP LEASING

Melbourne Central is a significant force in our local “pop up” economy – launching many of our city’s unique activations. Recently the centre has welcomed customers like HoMie, St Jerome’s The Hotel, Kit Kat Studio.

Pop Up or Casual Leasing provides retailers and entrepreneurs the opportunity to be part of a dynamic retail environment.
Pop Up Leasing allows maximum exposure to potential customers, with minimum overhead expense and is a short term, cost effective way to test new concepts on new markets. Available options include occupying mall space, vacant shops, hanging signage in-centre and advertising mediums located throughout the Centre and car parks.

  • Experiential/Promotions
  • Pop-up stores
  • Customer Aquisitions
  • Advertising
  • Promotional Roaming

 

CENTRE OVERVIEW

Melbourne Central is a diverse shopping and dining destination that invites you to keep exploring.

Bringing together more than 300 retailers over five levels, Melbourne Central is home to an absorbing range of Australian and international fashion brands from Gorman, Country Road and Crumpler to Vans and Nique. Take a sugar break at Cupcake Central, a beauty break at Mecca Maxima or an indulgent time-out at Self Centred Medi Spa.

The buzz continues after dark with Hoyts Lux Cinema, The Pancake Parlour, Strike and Asian Beer Café all on Level 3. Spanning two city blocks, the centre boasts several unique architectural features including the giant Marionette Watch hanging in Shot Tower Square, famous for its hourly rendition of the Australian anthem 'Waltzing Matilda'. The square is named after the historic Coops Shot Tower, a bullet-making facility built in 1889. Today, the brick shot tower stands proudly in its original place, protected by a modern twist: the magnificent Glass Cone, designed in the '80s by Japanese architect Kisho Kurokawa. While it floods the centre with natural light, the Glass Cone's design also makes it one of Melbourne's most recognisable landmarks.

Located atop the City Loop Melbourne Central train station and can be found on the iconic free city circle tram route. Melbourne Central boasts 822 car parks making it the perfect base for Melbourne city excursions. The five-star-rated parents' retreat offers a sanctuary for families, while The Little Library free book exchange provide spaces for pause and escape from the city's frenetic buzz. Whatever brings you to Melbourne, be it shopping, exploring, lunch, brunch or simply an unexpected adventure, it is all waiting between Lonsdale and La Trobe.

  • 51 million shoppers annually includng tourists, CBD residents, CBD workers and students
  • Iconic Melbourne destination
  • Direct access to major City Loop train station
  • Part of the CBD Shopping precinct, including 1,000 stores over 3 city blocks
  • Over 300 stores, including international flagships and unique to Melbourne boutique retailers
  • Google map location 

 

POP-UP SITES


  

Shot Tower Square
Premium site with maximum foot traffic. High brand exposure
Level 1 
5m x 5m

  

The Cube
Level 2 is high-end fashion that takes style and class to another level. Encapsulating the finest designer fashion, Level 2 showcases the pinnacle of Melbourne style.
Level 2 
4m x 4m



Beat Box
Market style cart perfect for display of handmade products and wares.
 

ADVERTISING



La Trobe Large Scale Outdoor Banner

La Trobe Street, between Elizabeth and Swanston Streets



Shot Tower Hanging Banner
Shot Tower Square
Level 1



Swanston Street Entry Banner
Swanston Street entry escalators, near the corner of La Trobe Street



Hanging Atrium Banner
Lonsdale Building 
Level 1 & 2



Floor Decals
Lower Ground and Ground Level 



Lift Decals
Car Park to Level 5, next to Little Lonsdale Street



Promotional Roaming 
Lower Ground and Ground Level
 

CENTRE PLANS AND BOOKING FORMS

VIEW CENTRE PLANS         BOOKING FORM & GUIDELINES

Contact

Linda Julyan
Business Development Executive
Linda.Julyan@gpt.com.au 
(03) 9922 1109