Lucy Feagins in conversation with Kinki Gerlinki’s Shelly Gow

Blogged by: Melbourne Central 08 Jul 2014 View comments


The Kinki Gerlinki team (L-R): Shelly Gow (Design Director), Ellie Myers (Design Assistant), Amy Dickinson (Design Assistant/Store Manager), Anthony Patton (Business Owner), Jessica Olander (Online store co-ordinator/Photographer) and Danielle Pumo (Marketing Director/Area Manager). Photo credit: Derek Chandler
LUCY FEAGINS: Briefly tell us a little bit about yourself / your background and what path led you to where you are today at Kinki Gerlinki?

SHELLY GOW: I started designing and making one-off garments for the Valley markets and other clients originally. This led me to designing and making work uniforms that were not so conventional for a few bars in Brisbane. I then studied design, textiles and clothing production at CSIT in Queensland, after which I moved to Melbourne to work as a Senior Product Designer/Developer for four years for a major Australian clothing retailer. Not feeling passionate about the mass production and clothing I was designing daily, I started my own label—which I'm still currently working on—and then took the offer to design for Kinki Gerlinki, as I loved its design aesthetic and local charm.
How has the label grown over the years?

Nicole Fraser and Tony Patton originally started the business 15 years ago, when they would import interesting clothing and accessories from Korea, Japan and Europe and sell them at a Melbourne market stall. The brand definitely exceeded their original expectations, as we now have our own in-house label which we design right here in Brunswick and now have five Melbourne boutiques!



How would you describe Kinki Gerlinki's aesthetic?

Whimsical and bold with both classic and contemporary styling.
Can you tell us a little bit about your Melbourne Central store?

Tony and previous owner Nicole designed the store fit-out. Their vision was brought to life in conjunction with their friends and designers Sally Mills and Noel Crombie (fun fact: Noel a former band member of Split Enz). One of our favourite design elements of the Melbourne Central store are the amazing ball sculptures hanging from entrance ceiling in front of our store made entirely out of metal colanders, we never tire of them!   
Generally the vibe of our Melbourne Central store is made to replicate Kinki Gerlinki's brand identity: a vibrant, dynamic and somewhat intimate women's fashion boutique, the store also displays various antique ephemera that Tony has collected from auctions over the years. I think aesthetically our shop fit-out and interiors are not the usual thing you'd expect to see in a shopping centre, but we like adding our own personal touch!



Can you tell us a little bit about the range currently in-store? What inspired/influenced this range?

The newest range in store is our Autumn range for obvious reasons! But I guess what we have tried to do with this range is tweak the overall vibe of Kinki Gerlinki and make our clothes less twee and focus on the actual design/cut/styling of the garment more. In recent seasons there has been a lot of geometric patterns and bright colours used to appeal to our customers, while we still appreciated geo and bright colour we just don't want to be limited by it. We're still aiming for boldness but in a different way, more in the details of the garment construction.
The Autumn range uses a lot of darker colours and prints than we usually do, while still adopting the peculiar and boisterous character of Kinki Gerlinki.



 

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Opening hours
Australia Day Trading Hours
Thu, 26 Jan 2017 - 10am - 6pm
Labour Day Trading Hours
Mon, 09 Mar 2015 - 10am - 6pm
Level 3 - Dining & Entertainment (10am - Late)
Regular trading hours
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Wed - 10am - 7pm
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Location
Melbourne Central
Cnr LaTrobe and Swanston Streets
Melbourne VIC 3000
Phone: 03 9922 1100