Lucy Feagins in conversation with MOZI’s Camilla D’Antoine

Blogged by: Lucy Feagins 14 Aug 2014 View comments


Lucy Feagins: Briefly tell us a little bit about yourself/your background and what path led you to where you are today?
Camilla D’Antoine: I’m a Melbourne girl but spent a good portion of my childhood making mischief with my siblings on our parents’ farm.  Mum and Dad always encouraged us to be creative and play outside, and my love of the outdoors, art and drawing formed there.  When I grew up I studied design and worked for other people, but had big ideas and wanted to work for myself.  My sister Olivia felt the same way and we decided to start MOZI literally as a backyard business.
 
How would you describe the MOZI aesthetic?
So many words have been bandied around to describe MOZI but we always come back to playful, fun and whimsical, with a touch of nostalgia for good measure.  MOZI stores have been designed to feel like a home; not some modern architectural marvel, but your favourite childhood home with a cosy corner, a quirky fixture, a welcoming fireplace and an enamel antique bath – just because we can!



Did you ever anticipate MOZI would grow into the national brand it is today when you started the business in the early days?
We always dreamed big – I think that is essential if you have your own business, especially a creative one, that you shoot for the stars - but I’ll be honest: sometimes the reality was so far removed, especially when you are sitting in your parents’ garage with your fingers bleeding from all the crafting, cutting and gluing!  It helped that our friends and family always believed in us – Mum cried when we she saw the “MOZI coming soon” sign at our first shopping centre store!
 
Can you tell us a little bit about your Melbourne Central store?

I promise I’m not just saying this because this is a Melbourne central blog, but I LOVE the Melbourne Central store and I’m enormously proud of it. It was an early Christmas present for us last year and we just snuck in with a December opening.  We have a team of professional shop fitters do all the nuts and bolts stuff (which is a luxury as this wasn’t always the case) but we source and design the interiors ourselves. My favourite feature of the store is the custom designed wall paper which is actually an adaption of the posters I mention below, but also the signature old enamel sinks, weatherboards and bathtub are all quirky favourites.



Can you tell us a little bit about the most recent range currently in-store? What inspired/influenced The Meadows?
The Meadows collection has a noticeably playful, provincial aesthetic.  Over a year ago I was at a flea market in Paris and unearthed (with my trained fossicking eye) a collection of vintage French classroom posters. I shared the experience and posters with my team and we decided to put a modern MOZI spin on the discovery.  To be true to the collection’s Parisian past we’ve translated our designs to luxurious linen textiles in a MOZI first.
 
What are you looking forward to?
We always get to look a way forward working in a design and production environment – we are putting the finishing touches on a Christmas collection in June and designing beach towels at Easter time – madness!  Of course I am looking forward to our fabulous new Summer collection Market Day (in stores late July) and our first Queensland stores appearing around this time.  I’m also expecting my third baby in September – so it’s hard not to get excited about that!
 

Tags

Join The Conversation

comments powered by Disqus
advertisement
GET AHEAD OF THE CROWD
GET AHEAD OF THE CROWD
Get the latest offers, event details and all that is happening in-centre. By signing up, you agree to our collection and handling of your information as described in our Terms & Conditions and Privacy Policy. You can opt-out of receiving our emails at any time.
Get ahead of the crowd and get the latest offers, event details and all that is happening in-centre. By signing up, you agree to our collection and handling of your information as described in our Privacy Policy. You can opt-out of receiving our emails at any time.
Opening hours
Australia Day Trading Hours
Thu, 26 Jan 2017 - 10am - 6pm
Labour Day Trading Hours
Mon, 09 Mar 2015 - 10am - 6pm
Level 3 - Dining & Entertainment (10am - Late)
Regular trading hours
Mon - 10am - 7pm
Tue - 10am - 7pm
Wed - 10am - 7pm
Thu - 10am - 9pm
Fri - 10am - 9pm
Sat - 10am - 7pm
Sun - 10am - 7pm
Location
Melbourne Central
Cnr LaTrobe and Swanston Streets
Melbourne VIC 3000
Phone: 03 9922 1100